You will not use whatever large-title models in J. Crew’s fall 2012 ad campaign–but that does not mean you will not recognize the faces. The mega-store has drawn on a number of effective fashion industry types (who just, you realize, happen to become model-good-searching) to star within their latest advertising campaign, WWD is confirming.

“We chose very accomplished individuals who have an affect on our clients and culture generally. They appreciate quality and detail. Our clients recognize them, however the campaign isn’t about celebs,” stated Diego Scotti, J. Crew’s chief marketing officer. There go our wants Suri-Katie Holmes campaign….