You will not use whatever large-title models in J. Crew’s fall 2012 ad campaign–but that does not mean you will not recognize the faces. The mega-store has drawn on a number of effective fashion industry types (who just, you realize, happen to become model-good-searching) to star within their latest advertising campaign, WWD is confirming.

“We chose very accomplished individuals who have an affect on our clients and culture generally. They appreciate quality and detail. Our clients recognize them, however the campaign isn’t about celebs,” stated Diego Scotti, J. Crew’s chief marketing officer. There go our wants Suri-Katie Holmes campaign….

The influencers selected really are a potent mixture of fashion industry VIPs, street style stars and super-effective entrepreneurs. Holding it lower for that women are: makeup artist Alice Lane Tank‘s Caroline Issa Rodin’s Linda Rodin Le Figaro’s deputy editor Virginie Mouzat Julia Sarr-Jamois, fashion editor for Wonderland magazine, and Angela Goding, assistant director musem of development.

The men’s side boasts a similarly all-star roster including: Carlos Huber, creator of Arquiste fragrances Tumblr’s founder and COO David Karp Matthew Moneypenny, the boss of Trunk Archive Joe Carlucci, contemporary art business director at Phillips p Pury & Co., and Spencer Lyons, area advocacy director in the American Cancer Society.

Despite the fact that J.Crew didn’t need to shill out for just about any large-title models, Scotti told the trade the ad spend is larger this fall, using the campaign spanning print, social networking, the catalogue and jcrew.com. “It’s the best moment to inform our story about quality inside a little even louder way,” he stated. And they’ve selected the best people to get it done too.

Click on to determine the entire campaign.

Original Page: http://fashionista.com/2012/08/j-crew-taps-street-style-stars-fashion-industry-associates-and-tumblrs-founder-for-fall-2012-campaign/